Great British Car Journey wins 2022 TripAdvisor Travellers’ Choice Award

Published: 27/06/2022

Classic car visitor attraction’s great reviews land it a place among traveller’s favourites

Just 13 months after opening, Derbyshire’s indoor classic car visitor attraction has become a favourite on Tripadvisor.

Great British Car Journey, which is based in Ambergate, has been recognised by Tripadvisor with a 2022 Travelers’ Choice award winner for its excellent visitor reviews.
The award celebrates businesses that have received great reviews from travellers around the globe on Tripadvisor over the last 12 months. 

The attraction consistently receives five-star reviews on the world's largest travel guidance platform with one recent reviewer even claiming, "I would give it 10 stars if I could."

The attraction, which opened on 22 May 2021 in the middle of the pandemic, has wowed more than 40,000 visitors who have travelled from throughout the UK to see the unique collection of more than 140 British classic cars and even drive some of them with the Drive Dad’s Car experience. 

In addition to the Tripadvisor award, Great British Car Journey and Drive Dad’s Car have picked up numerous other awards, including Gold, Silver and Bronze in the 2022 Peak District and Derbyshire Tourism Awards earlier this year.

As well as car marques that have long since disappeared from the UK’s roads, like Austin, Morris and Hillman, the collection boast cars with a very special story, like Lord Baden Powell’s former Rolls Royce (Jam Roll) and Elton John’s Bentley Continental T.

“Car museums can be very dull and that’s definitely what I didn’t want to create when I established Great British Car Journey. My team, and the many volunteers who work here, have done a brilliant job at helping create a memorable experience for everyone who visits and the Tripadvisor award certainly points to that,” explained the attraction’s founder Richard Usher.

Visitors to the attraction are guided around the display with a unique handheld audio device which tells the fascinating story of Britain’s once booming car design and manufacturing industry.

Richard added: “The cars we have on display at Great British Car Journey have played a big part in many people’s lives. Great British Car Journey is so much more than a car museum it is a trip down memory lane and, that, sets us apart from other motoring attractions and is helping us gain such fantastic Tripadvisor reviews. It’s great to see so many people love the collection and whole experience as much as I do.”

“Congratulations to the 2022 Tripadvisor Travellers’ Choice Winners,” said Kanika Soni, Chief Commercial Officer at Tripadvisor. “The Travellers’ Choice Awards recognize the best in tourism and hospitality, according to those who matter most: your guests. Ranking among the Travellers’ Choice winners is always tough — but never more so than this year as we emerge from the pandemic. Whether it's using new technology, implementing safety measures, or hiring outstanding staff, I’m impressed by the steps you've taken to meet travellers’ new demands. You've adapted brilliantly in the face of adversity." 

To find out more about Great British Car Journey and purchase your tickets, visit greatbritishcarjourney.com. . Or, for those looking for the ultimate trip down memory lane, visit drivedadscar.com to learn more and book a drive.