OMG Racing Announce Partnership with National Motorcycle Museum

Published: 21/02/2023

OMG Racing, the reigning Bennetts British Superbike Champions, have announced today a partnership with the National Motorcycle Museum, which boasts the largest collection of British motorcycles anywhere on the planet.

The partnership will see OMG Racing’s riders & team working closely with the Birmingham-based museum, creating ground-breaking content that mixes old technology & legendary race bikes with current race winning riders from the world of both track & road racing along the way.

The National Motorcycle Museum is home to more than 1,000 British-made motorcycles, spanning every era and facet of the industry, but is far from what many perceive as a normal museum, with much of the collection regularly taking to the roads around the site, as well as taking on the hill at the legendary Goodwood Festival of Speed. 

Museum Director James Hewing regularly demonstrates many of the rarest machines in the collection on track at events across the UK, as well as giving members of the public the opportunity to ride bikes they could only have dreamt of as part of the “Friends of The Museum” programme.

Alan Gardner, OMG Racing Team Owner – “This partnership with the National Motorcycle Museum is something that I’m genuinely excited for – it’s impossible to walk around any of their 5 huge halls without marvelling at just what is in the collection. What makes it really exciting, though, and genuinely different to other museums is the fact that most of the bikes are ready to be used, and that James [Hewing, Museum Director] actively encourages them to be used for exactly what they’re designed for, giving “Friends of The Museum” members the opportunity to ride their dream machines both on the road and on-track. Both James and I are incredibly excited to see these bikes being ridden at race pace by OMG Racing riders.”

James Hewing, National Motorcycle Museum Director – “It’s essential that we demonstrate that The National Motorcycle Museum is unlike any other in the world, and that we reach a new audience with that message."

“That’s why we are so thrilled to partner with Alan Gardner’s OMG Racing. What better way to reach a new generation of motorcycle enthusiast, than with the current British Superbike Championship winning team.”

Kay Johnson, OMG Racing Head of Partnerships – “Having been a big fan of the National Motorcycle Museum for many years, I couldn’t be more excited about this partnership. As a team, OMG Racing are always looking to find ways of entertaining & engaging the incredible fanbase that support us, and giving people the opportunity to not only experience, but also learn about the history of the sport we all love is really important to both the NMM and us, and I couldn’t think of a better way to do this than working with James and his team.”