Great British Car Journey acquires AROnline

Published: 04/04/2024

Great British Car Journey, the award-winning interactive classic car museum, has acquired the AROnline website from its founder Keith Adams.

AROnline was established in 2001 by Keith and has grown to become regarded as the ultimate resource for fans of British motoring history, boasting nearly 6,000 published articles.

Richard Usher, founder of the museum which is based in Ambergate, Derbyshire, commented: “As a classic car authority and renowned journalist, Keith was a terrific help to us four years ago when we were putting Great British Car Journey together. He has been a stalwart supporter of our vision. 

“AROnline is a ready-made archive of the history behind the majority of our exhibits, and it is a site I have been visiting for more years than I care to admit. It made absolute sense to acquire the site and give our visitors and club members access to even more of the UK’s very rich automotive history.”

Keith Adams said: “I am delighted that the future of AROnline has been secured and I am pleased to be able to retain control of the past and future content by working with Richard and his team.

“There are no plans to change the website in any material way or introduce any form of subscription charge. It has always been a free resource and the intention is that it stays that way.”

The acquisition of AROnline follows the Autocar deal in 2022, which saw Great British Car Journey secure an agreement to reproduce articles and artwork from the 125-year Autocar magazine archive.

Richard added: “We want Great British Car Journey to become recognised as the authority and place to go for all British motoring history, whether that’s viewing cars, driving them, hanging pictures of them on their wall or, now, reading about them at AROnline.”

Great British Car Journey opened in May 2021 and is a celebration of cars built in Britain. Richard, a lifelong car enthusiast and being born in Birmingham, has a natural affinity with cars built in the Midlands and beyond.

Keith has been similarly car obsessed from a very early age and has had a long journalistic career during which he has written articles for all the leading classic car magazines and is currently editor of Parker’s Guide.

Between them, Richard and Keith have owned more than 500 cars and have an abiding interest in the cars that gave the ordinary family the freedom of the road.

AROnline can continue to be accessed at www.aronline.co.uk