2025 Rétromobile poster revealed as bookings open
Published: 08/07/2024
Always as much as an artwork as an advertisment, the poster for the 49th Rétromobile show has been revealed, as advance-purchase bookings (€20 per day) are opened for sale.
The Paris show, to be held on 5-9 February 2025, is a vast undertaking and a major international event.
More than just a show, it bills itself as "The most beautiful temporary museum dedicated to classic cars".
As has now become customary, the poster is also a foretaste of the theme of the main exhibit, which will celebrate the 70th anniversary of this French monument of innovation and design - the Citroën DS 19 - in partnership with DS Automobiles.
For 2025 Rétromobile promises: "More space for exhibitors, more comfort for visitors, more reasons to buy, to dream, to find out information and to admire new and old products at the countless booths.
"More artists, more clubs, more federations, more spare parts and scale model vendors, more events organisers, more restorers, coachbuilders and car sellers doing their level best to satisfy visitors from the four corners of the world. And there are even more surprises that only this show can offer. Heritage and history meet at Retromobile, where the entire dedicated team is eager to welcome you."
For this 49th show the poster has swapped its British racing green of 2024 for bright orange, marking the 70th anniversary of the launch of the Citroën DS.
Presented to the general public for the first time at the 1955 Paris Motor Show, the DS 19 made quite a splash: crowds flocked to see this car of a new breed, with every hour that passed, growing sales increasing the delivery time by almost a month.
In all, several tens of thousands of vehicles were sold during the 11 days of the exhibition. The beauty of this car was a complete departure from the standards of the time.
Whether through its slender lines, designed by the Italian sculptor Flaminio Bertoni, or through the many on-board innovations that came as standard, such as power steering, disc brakes, a single-spoke steering wheel or a hydropneumatic suspension system based on a gas-fluid blend.
Indeed, this innovation gave rise in 1959 to an unprecedented stroke of advertising genius.
To highlight the comfort of the various vehicles in the range, advertising executive Claude Puech came up with a daring device: a DS painted in an ‘écaille blonde’ tint that appeared to float on water thanks to four orange spheres that replaced its wheels. The result was a hybrid object that evoked both the serenity of controlled elements and an avant-garde work of art.
Details and tickets are here: https://www.retromobile.com/
